BMW
CONCEPT : 7 series closed room moscow 2015.
LOCATION : Russia, Moscow
BMW 7 Studio is a closed room presentation of G11/G12 to exclusively selected prospects, located in the center of Moscow and providing contemporary luxury experience for the performance elite.
Never seen before, the new BMW 7 Series is presented to the audience in 3 differentiated formats, enabling various scenarios of dialogues between the brand and potential consumers.
The proposed architectural concept puts BMW 7 Series into environment accurately reflecting luxurious and independent way of life of performance elite.
It enables the venue to become not just a luxury showroom, but an exciting part of personal space for extraordinary people enjoying extraordinary BMW 7 Series cars.
The space where the car is an essential part of philosophy and lifestyle.
  • Area for individual sessions and events.
  • Area for individual sessions and events.
  • Reception
  • 2nd floor : Exposition of bmw 7 Series 730Ld xDrive. 
  • 2nd floor : Exposition of bmw 7 Series 730Ld xDrive.
  • 3d floor :Exposition of bmw 7 Series 750Li xDrive (M Sport package).
LOCATION:
Russia, Moscow

TEAM:
Oleg Ivanov-Shtofman
Sandro Sherents
Nastya Erokhina

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